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Burger King’s Twitter Handler Gets Flame Broiled

By Lindsay Price

Burger King’s community manager is having a serious case of the Mondays.

In a strange turn of events today, the Burger King Twitter handle was hacked and flooded with “news” that it was sold to McDonald’s. With a single tweet, every community manager in the world collectively cringed.

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It didn’t take long for the tweets to escalate to stock photos of alleged employees using drugs. In addition, rap videos and f-bombs filled the Twitter feed as it became a one-man show of the bizarre and inappropriate.

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Most striking about the hack? It lasted for almost an hour. Our staff struggled to understand how the password wasn’t changed within seconds. Until we realized- it’s President’s Day. We don’t know if the account is managed by a Burger King employee or an agency staff member, but we do know that the person seems to be celebrating George Washington’s birthday instead of monitoring their Twitter feed.

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As the dust settles and the over 40,000 new followers linger to see this Whopper of a mistake, it will be interesting to see how Burger King responds to the crisis. Everywhere, for one, hopes that there’s a crisis plan in place.