SXSW, The Land of Hipster Chic

By: Danica Kombol

Every business trip I take is accompanied with anxiety about what to wear. What will the weather, the crowd, the vibe be like? I’m devoted to ridiculously high-heeled shoes so I have to balance my walking goals with my fashion goals. My first trip to SXSW had me particularly vexed about what to wear. Just what is Austin geek fashion and how will my Gucci clogs figure in to this? I have now attended SXSW enough times to realize the clothes do not make the attendee We’re talking super geeky techies and while there’s a certain fashion innuendo, it’s hardly anything I needed to worry about. In fact, I realized all you need to do is just show up with a good geeky pair of glasses and you’ll fit in just fine. If you’re a guy, add some facial hair and a t-shirt and you’ll be at the height of SXSW fashion. To prove my point, I took it upon myself to capture the best whiskers and specs at SXSW interactive 2013. Check out my gallery of photos below.