Drinking Our Own Kool-Aid: 14 Twitter and Facebook Tips

We frequently guide companies on their social platforms, sharing best practices and counsel on how to Tweet or Facebook from a corporate account or as a business. As our team expanded, we came to the realization that we had to create our own social media manifesto of sorts that reflects both who we are as a company and our relationship with bloggers.

We compiled the following Twitter and Facebook tips, applicable to any team collaborating on a social account:

Always check spelling. If you are a poor speller, check out your tweets ahead of time in Word for misspellings.

When in doubt about the nature of a tweet, ask for a second opinion.

When talking about a client on Twitter or sharing content we secured for a client, make sure to use the #client hashtag for disclosure.

Be mindful of how clients might view tweets, and particularly take caution if tweeting about client competitors.

Collaborate on hashtags. For example, when we want to give a shout out to a blogger, we like to use #bloggerspotlight.

Content should be relevant, timely & recent.

Write tweets that reflect your company’s voice. We consider ourselves a fun team, so like to share our personality in our social posts.

Always give credit on Twitter to the website or blog that you are linking back to/where you found an article.

If drafting a blogger shout out, try using a quote or line from the blog post to make it more individualized.

Anytime a blogger we work with posts about a client or a campaign, we like to support them and show we’re listening by helping to socialize their posts. For example, “Like” their blog page and relevant posts from your company Facebook account and give a Twitter shoutout thanking them for working with us. Make sure to include the link and mention their blog handle and personal handle.

When adding photos to your Facebook page, ask bloggers before tagging them.

Set aside time to check for new followers, thank them for the follow and follow back, particularly if they’re relevant to your business or industry, a current or potential customer or someone you would like to connect with.