New Lunch Meat at redbox

Brands Pity the Fool

By Kelly Heisler

For many of us April Fool’s day brings back heinous flashbacks of Vaseline covered phone ear pieces and saran wrap covered toilet seats. Turns out in this digital age, pesky brothers aren’t the only ones having a laugh as brands have come out of the woodwork to show off their pranking ingenuity.

It was truly a day of marketing chaos. Retailer, American Eagle, fooled us with the ironic Skinny, Skinny jeans, while even brand giant’s like P&G had Scope plaster its new “bacon flavored” mouthwash all over it’s Facebook page. Virgin was flying high with ads featuring glass-bottomed planes and Redbox confused and intrigued customers by announcing sales of lunchmeat from their kiosks.

Tricks were not kept strictly to products as social media platforms and search engines joined the games. Twitter introduced a no vowel option on tweets and YouTube created chaos with the announcement they were shutting down. Google, a longstanding participant in April Fool’s Day, had not one but two gags releasing both “Google Nose” and blue Gmail.

Question is, as a consumer what is the consequence of these types of interactions? When brands pull the wool over your eyes, do you find it humanizes them or does it seem like a cheap trick? Is it worth the risk of backlash to be timely?

As pressure for brands to actively respond in real time increases, we are bound to only see more brands hop on the bandwagon. Mark your calendars for next year!

burger king hacked

Burger King’s Twitter Handler Gets Flame Broiled

By Lindsay Price

Burger King’s community manager is having a serious case of the Mondays.

In a strange turn of events today, the Burger King Twitter handle was hacked and flooded with “news” that it was sold to McDonald’s. With a single tweet, every community manager in the world collectively cringed.

It didn’t take long for the tweets to escalate to stock photos of alleged employees using drugs. In addition, rap videos and f-bombs filled the Twitter feed as it became a one-man show of the bizarre and inappropriate.

Most striking about the hack? It lasted for almost an hour. Our staff struggled to understand how the password wasn’t changed within seconds. Until we realized- it’s President’s Day. We don’t know if the account is managed by a Burger King employee or an agency staff member, but we do know that the person seems to be celebrating George Washington’s birthday instead of monitoring their Twitter feed.

As the dust settles and the over 40,000 new followers linger to see this Whopper of a mistake, it will be interesting to see how Burger King responds to the crisis. Everywhere, for one, hopes that there’s a crisis plan in place.

Dad 2.0 Summit Logo

Let’s Hear It for the Boys!

A lady marketer makes a foray into the world of dad blogging at the phenomenal Dad 2.0 Summit.
by Kelly Heisler

At Everywhere, we are a female owned and mostly female staffed agency. Over the four years we’ve been in business our “We are Woman, Hear Us Roar” war cry has formed an empire in the social space predominantly ruled by estrogen.

Dad 2.0 Summit

We love mom bloggers. We get them. We know what they like and we know what resonates with their audience. We’ve collaborated and succeeded with these lovely ladies, hosted Wise Women Wednesday sessions and supported women empowerment initiatives in our community.

As our client list continues to expand we have found ourselves in unfamiliar territory. One in which some of our brands are better, if not equally suited for a man. It seems in our lady power party, we may have neglected a segment of very influential writers who just so happen to have a Y chromosome.

It wasn’t until my maiden voyage to Dad 2.0 Summit that I realized not only were men suitable for super manly products like shave gel, lawnmowers and shoeshine, but there is an increasing number of men taking the majority role or equal control of rearing their children and heading up the household.

Andy Hinds (Beta Dad), Random Photo Bomber, Kelly Heisler (Everywhere), Trina O’Boyle (Happy Family Brands)

Dad 2.0 Summit was filled with talented writers, businessman and entrepreneurs. In between evenings of raucous karaoke and whiskey tastings, we heard painfully funny, vulnerable and relatable stories of fatherhood. Speakers like Ted Rubin brought the crowd to tears with stories of fighting for a relationship with your children in the face of controversy. Black Hockey Jesus, spoke with poetic eloquence bringing a resounding depth to the often-bumbling stereotype portrayed by dads in the media. These men are sharing their stories and building communities that spread much further than just their fellow fathers.

As brand managers these authentic and genuine voices are just the sort of people we need. As an agency, in order to truly be “Everywhere” we absolutely must include everyone. So bring it on boys, we’re ready to share our clubhouse.

Click here for more recaps from of Dad 2.0 Summit.

ces backpack

I Went to CES and All I Got Was This Lousy Backpack

I was pretty excited to attend the ultimate geek arena to discover the multitude of new gadgets and toys to be hitting the market this year. Problem was…I arrived a day early. Thinking I could get some great behind the scenes insights I went to register anyway. Two hours later after missing names, lost shoes (don’t ask) and mixed up credentials, I managed to get myself a Press Badge. Feeling like I was a “pretty big deal,” I awarded myself with this free backpack. It came with a Gibson T-shirt.

CES Behind the Scenes

I took this lovely photo the day before CES began, an empty waste land of shiny lights and surfaces. Alas, I never made it to the floor to fullfil my dreams of meeting Snooki and seeing a self-driving automobile, partially because of my devoted work to my client and mostly because Las Vegas is a giant labyrinth of which I cannot navigate.

Things I Will Keep in Mind Next Year:
  • There are in fact not one, but four bell desks at The Wynn Casino and Hotel.
  • The Chandelier Bar at The Cosmopolis actually has a 1 1/2 Floor. Oh yeah, and EVERYTHING in that hotel looks like a chandelier.
  • If someone tells you to take a left at the casino, ask for more detail.
  • Just because you are at a large fountain, does not mean you are actually at the front of a building.
  • Walking towards the EXIT in your hotel hallway means stairs, not elevators ahead.
Perhaps, I will bring a tent and camp in the parking lot of the Convention Center next time.

Okay, so maybe the backpack isn’t that lousy.

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Everywhere B2B Social Wisdom - November 2012

 

The Everywhere team works with a variety of clients. We like to keep up to date on all things social and one of those areas that is less talked about is the B2B space. This week Everywhere takes a look at articles on B2B & social, Publications & social, or Platform related changes. This week we are taking a look at the B2B Social Media space and how companies are currently using social to boost relevance, measure conversation, and integrate social into their overall marketing plan.

 

 

 

Social Media B2B: 10 Reasons Why B2B Companies Are Failing With Social Media

“Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. Don’t fall victim to these mistakes and situations. Instead learn from them and crush your competition.”

http://socialmediab2b.com/2012/10/b2b-social-media-failure/

 

Scaling Social: The Future of B2B Social Marketing

“We can no longer be happy simply responding to brand mentions and boasting about our likes, retweets and followers.”

http://www.cmswire.com/cms/customer-experience/scaling-social-the-future-of-b2b-social-marketing-018307.php

International Business Times: Trade Magazines Struggle To Stay Relevant: Why Digital May Not Be The Only Answer

“If all this points to a world where blogs replace trade magazines completely, some trade publishers contend that having a print product still matters. John Amato, chairman and CEO of the actors’ trade magazine Backstage, said his print publication is more than just a means to share information. It’s a promotional commodity that can’t be replicated with a website or blog. “


Net Magazine
: Social Media for B2B

“Where the confusion sometimes arises is we are all simultaneously more than one audience. We are often both a consumer and someone who works for, or owns, a business. Even in a B2B world, we’re all still human beings and as such, bland corporate messages won’t connect with anyone.”

http://www.netmagazine.com/opinions/social-media-b2b

 

Economist Group: New study on millenials’ social media habits shows content isn’t always king

“While most magazines have realized the importance of having a presence on social media, many are still uncertain about how to convert online followers into avid readers and more importantly paid subscribers. Likes and retweets alone will not replace revenue from declining readership. So how important is social media for magazine publishers and how can it help increase revenue?”

http://www.economistgroup.com/leanback/lean-back-reading/new-study-on-millenials/


Business Insider: Facebook: Yes, We Changed Your News Feed

“Facebook said it’s been changing its News Feed. It’s been under fire from marketers who say they’ve seen a drop in the number of times their posts get seen by fans on the social network.”

http://www.businessinsider.com/facebook-news-feed-changes-2012-11

 

Inc.: 5 Ways to Use Social Media At Conferences (Advice for attendees)

“Social media tools empower me to accelerate networking, make higher-quality connections, and feel less awkward in the process. Not bad for an introvert! Here are five tips to get the most from your conference time and dollars”

http://www.inc.com/eric-v-holtzclaw/five-ways-to-use-social-media-at-conferences.html

 

Marketing Nutz: How to Integrate Social Media into Conferences and Events: 24 Tips to Increase ROI (Advice for hosts)

“Events are the perfect medium to fully embrace the power of social media. Social media is really one big conversation. Social networks simply serve as a platform for communication to help you build community, generate brand awareness, increase customer intimacy and loyalty, and the list goes on.”

http://themarketingnutz.com/2012/10/how-to-integrate-social-media-into-conferences-and-events-24-tips-to-increase-roi/

Neil Young Courtesy of GQ

Neil Young, The State of Social Media, and Music

Rocker Neil Young uses Twitter to connect with fans.

 

By: Zack Gruczkowski

The effect of social media and the Internet on the music industry has certainly been a well-discussed topic in the last five-plus years. It seems like eons ago when Radiohead turned the music industry on its head with their ‘Name Your Own Price’ campaign for “In Rainbows,” but they weren’t the first band with this idea. They were just the first to leverage social media and the Internet to gain the result of several million in revenues, a sold out world tour and, probably most importantly, an unending amount of press online which echoed into traditional media.

Then we have artists like my good buddy Allison Weiss and musician Amanda Palmer who were some of the first to show the world the true power of Kickstarter. In 2009, Allison, a musician from UGA, raised $7,711 of her $2,000 goal to record her first professional LP. Then she did it again in 2011 when she raised $30,795 of her $30,000 goal to make “2.5 records.”

Amanda Palmer has gained worldwide notoriety with her social media prowess, doing everything from major Kickstarter campaigns to international top-trending Tweet chats. Most recently she used crowd sourcing to find a volunteer touring band. This last social media strategy was a double-edged sword, resulting in both international press and controversy. The world wide music community went up in arms over her “audacity to take advantage of starving artists,” even though these amateur musicians agreed to play for free in exchange for experience, exposure, and a minute in the spotlight. The viral spread of the story online incited major industry players like music journalist and recording engineer of Nirvana fame, Steve Albini, to speak on the issue. Palmer has since agreed to pay her traveling horn section.

Fast forward to Fall 2012 when legendary Canadian rocker, political activist, and songsmith Neil Young decides to join the social realm. Young, who turns 67 this year, created his official Twitter account (@neilyoung ) on September 25 with the announcement that he was planning a Q&A Tweet chat prior to his latest release with his band Crazy Horse, “Psychedelic Pill”:

The Tweet chat happened on October 24 at 12PM Pacific Time, and being a lifelong CNSY, Crazy Horse and solo Neil fan, I joined the convo here in Atlanta. It was really, really interesting.

First of all let’s put this in perspective, Neil Young joined Twitter. Neil Young is not known for his social media prowess—as a matter of fact The Huffington Post wrote a an article about his lack of social media skills in 2009, making a direct comparison of his life experiences as it applies in the social realm.

Never one to be shy about his personal opinion on music, life, government, drugs, standing up to the man, etc., I still never would have thought Neil would join a forum like Twitter. Especially when you have other influential (and fellow old school) musicians like T-Bone Burnett warning to “stay completely away from the Internet” at the Future of Music Coalition Policy Summit in 2012. While this sentiment is a ridiculous notion as we modern, socially connected humans know, we would expect Neil to lean more to the old school direction considering his history as a purist. Either way, Neil is now on Twitter and that’s great for him and his fans.

The nature of the chat was what’s to be expected from a guy like Neil. He doesn’t come across as an overly loquacious man in person, although his lyrics and books are excellent. I asked Neil five questions during the Tweet chat, ranging from “How did you like playing with the Foo Fighters in NY,” to “Why name your new record with a drug reference if you recently publically quit booze and drugs?” and “If you could duet with one modern female artist who would you choose?”

Cue the silence. I did not get one answer. Of course I wasn’t upset, my questions were a drop in the bucket of thousands of questions that were streaming every 10 seconds. Literally, every few seconds showed 40 to 60 new tweets. This Tweet chat was a HIT. #AskNeil trended to the second most popular conversation that Wednesday. Since then, all the music blogs from Rolling Stone, to Spin, to Huffington Post have written about it.

I think Neil answered 8 questions in the 45 minutes I attended the chat.

I know I said Neil wasn’t loquacious but believe me when I say answers were one word, two words, three words tops…occasionally a half sentence if you were lucky. Didn’t his manager or label tell him he had 140 characters? He answered his questions with quotations in his Tweets, so the man obviously still needs Twitter-training wheels.

The question topics were fairly predictable ranging from his favorite guitars to his new record, his classic records, to “Will you please come tour Italy?”

Then you have:

…Apparently he digs Nutella.

One of the highlights of the chat was Neil’s dig on Bono:

I was a little disappointed with the chat overall. Neil had the whole world listening to him, begging him to share stories and long awaited answers but he really didn’t say much. Think of how he could have capitalized! He could have thrilled his long time fans, gained new fans from Gen Y and driven his audience to his new record. He could have shown the world that he finally learned social media, that an old dog can learn a new trick but he whiffed the opportunity.

Even though I’ll never know if Neil would rather sing with Florence and the Machine or Lady Gaga, I still enjoyed the whole experience. He did answer a question about whether or not he would ever make a record with Dave Grohl (YESSSSS)!! So I guess that answers my question about if he liked playing with the Foo Fighters.

We’ll never know if Neil officially understands the social light, or if long time manager Elliot Roberts and Warner Bros. told him he needed to get online to push his new record. Although, at one point he did admit that he joined Twitter to promote “Psychedelic Pill.”

I’ve always admired Neil Young because he “hiked his own hike,” and he doesn’t know any other way to do it. Will Neil’s Tweet chat help sell his new record?

Well, I fired up “Psychedelic Pill” on Spotify while writing this and I dig it so far. Will the rocker continue his social media adventures? These questions remain to be answered in the coming months but one thing is for sure: he will continue to play music and sell out tours around the globe until the day he dies. Nothing will ever change the way I feel when I hear Neil play the guitar and harmonica, not even Twitter, so maybe that’s why old dogs don’t always need new tricks.

barkworld logo

Building Blogger and Brand Relationships: Burying the Bone of “It’s All Business”

By: Danica Kombol

I’m often asked to speak at conferences and managing my speaking engagements while running a business is a constant juggling act. Lately I’ve been trying to “just say no” to speaking gigs and focus on Everywhere, but when Denise Quashie asked me to speak at BarkWorld, she had me at “woof.” I think I was drawn to the spectacle of being at a conference with hoards of people who blog and tweet as their pet. I made a lot of bad jokes about barking and set out to build my slides.

Denise asked me to talk about a topic I am often asked to speak on: “How to Make the Most of a Blogger to Brand Relationship.” The night before my panel, I attended a speed-dating session where brands and agencies like mine get to meet bloggers in ten-minute scheduled “dates.” I did the regular schmoozing and trading of business cards and then every ten minutes the coordinator would blow the whistle, signaling another date. Suddenly my table was empty and dateless and I stared at my iPhone until a woman tentatively approached. “I can’t find my date. Can I sit here?”

My date was Ann from Tucson and she chatted about her second career as a painter of pets. I nodded distractedly until Ann said her real passion was communicating with animals both living and passed away. I don’t know if she saw the pained look on my face, but I suddenly realized why I was at BarkWorld and why I so eagerly agreed to speak to Denise. I lost my own beloved pooch, Ali, last July and still swallow hard every time I pull into my driveway knowing that her happy little face will not be there to greet me. Sometimes I wander around the house, looking for something. “What was I looking for?” And I think of Ali. Ann stopped talking and leaned in. “Your pet is fine. She’s waiting for you. She’s on the other side and she feels loved. She’s with an older woman – a grandmother perhaps?” Yes, Ann, I want to say, my mother also passed away – over a year ago.

That night as I prepared to give my talk on my panel, I added a slide. In it I included photos of Ali…some of my favorites. Ali in the grass, Ali being squeezed by my three children, Ali looking plaintively at me as if to say, “Don’t you have a treat?” The next day as my time came to speak, I thought about trying to flip over the slide of Ali photos before anyone saw it. Could I share these photos without my voice cracking?

Indeed, I had to. For what I wanted to tell the bloggers in the room is that blogger–brand relationships are just that: relationships. It’s building personal ties and building trust. It’s not just about sponsorship and dollars, it’s about getting to know one another and understanding each other’s goals. I’ve never believed the old adage, “it’s only business.” I’ve always believed that we build successful professional relationships the same way we build successful personal relationships – by getting to know people. So I said to BarkWorld attendees, 2012, “Hello, I’m Danica and this is my beloved pooch Ali. You want to work with me and the brands I represent? Get to know me and I’ll get to know you.”

Note: Ann, the animal communicator can be found at RosezellasWay.com

Thea Lewis Birth Announcement

Status Update: Baby on Board - Social Media Tips for New Parents

By: Danica Kombol

4 Tips for Announcing your Baby via Social Media

We have our first official Everywhere baby in Jacob Schmidt born to Liz our Digital PR and Research Manager, based in Portland. Understand that I’m a really old mom by my office’s standards. In fact, I had a kid who had to walk six miles to school every day! Well, not exactly but I do have a kid who just graduated from college.

When I had my first child, there were no texts to alert friends that a baby is coming, no Facebooks to update with photos of the baby fresh from the womb and no blogs to highlight young junior’s every exploit. In fact, when I gave birth to my daughter, Thea, I went into Bergdorf Goodman in New York City and ordered engraved birth announcements. I still have the engraved plate to prove it. In the end, I think I sent out about 100 announcements and I practically had to rob a bank to pay for them.

Each announcement had a deep red bow tied to the top and the envelopes were lined in a matching deep red color. Imagine the money I could have saved by posting a photo of her little squished up face on Facebook.

I’m glad our Liz, who lives and breathes social media is showing some restraint. After all, the baby has been on this planet for a good six hours and she still has not updated her status. Which got me to thinking, new parents might need some guidelines from old-school parents on the how-to of what to do on social sites when you give birth.

  • Facebook may be swell, but printed announcements are sweller. I’m no Emily Post but there is something really sweet about good old-fashioned announcements. I like the on-line vendor Tiny Prints http://www.tinyprints.com - they have chic, tasteful styles and you won’t have to rob a bank the way I did. Not to be greedy or anything, but a 3” x 5” piece of printed paper with your baby’s name and/or photo has a desirable effect: it spurs the gift-giving gene in family and friends.

 

  • Cut the umbilical cord before you post your status update. Birth is an intimate experience, you really should be in the room, in the moment, giving birth, not giving a blow-by-blow on Twitter and Facebook to family and friends. Oh and that umbilical cord? These are details and photos we don’t need to see. Show restraint and please don’t share bodily fluids, or stray body parts, period.

 

  • Yes your baby is adorable, but… Yes, your baby is the cutest wootest widdle thing on the planet and we want to know you gave birth, but we also want to make sure your brain did not go down the drain with the placenta. Adorable baby sharing is acceptable. Sharing about poop, guttural noises and baby’s latest drool is not. Show us you still have interest in the greater world. Don’t use Facebook as your EVERYTHING MY BABY EVER DID OR DROOLED ON photo album.

 

And last but not least.

  • Start a blog! Why? Because there simply aren’t enough mommy blogs in the world! Well, that’s not true. There are enough, but it’s still a brave new world and who knows, you may make it big. You could go to BlogHer! There’s still room. And brands might even send you cool stuff like baby bottles and strollers. Or not. But at least you’ll have a blog!

 

 

lightbulb head

Cracking the Code of Creativity

I used to pride myself on this idea that I was born “creative,” a happy genetic coincidence, one of the lucky ones. I’ve played the part well. In high school my peers paid me to write their poetry assignments, at Halloween I played the role of the costume idea generator for friends and family and year round, I acted as the designated pinch hitter when those “less creative” types hit a wall or needed some flair.

In the agency world, the great divide between the “creative” and “account” sides has been cultivated by a series of stereotypes and stigmas. The “creatives” are often pictured lounging in bean bags, wearing skinny jeans, hair unkempt, surrounded by MAC books, while the tight-laced “account” personalities rotate through an endless array of suits, hurried phone calls and a cubicle dungeon, lest they escape to the dark side of Adobe Illustrator and Photoshop. This archetype seems rather unfair.

I’ve long straddled the two worlds of left verses right brain, viewed by friends and family as creative with a skill set in the work place that skews towards the account side.

When I heard about “Imagine: How Creativity Works” (Houghton Mifflin Harcourt, 2012), I decided to explore my creative/account schism. Jonan Lehrer’s new book suggests we all are created equal on the playing field of innovation. He sets out to find the tipping point on creativity. According to Lehrer, creativity has more catalysts than we know, and everyone has the potential to tap into this well. Lehrer sets out to answer the question as to why some companies, some cities and some individuals are innovating far past the competition.

A few insights I found from Lehrer’s book:

Mo’ Problems, Mo’ Ideas. Without problems we would have no need for creation. Therefore, Lehrer suggests the best way to force our brains to detour off the obvious path in problem solving is to hit a wall. It’s when we’ve beaten our brains to a pulp and given up that our brains start to divvy off into the gray. The left hemisphere of our brain wants to confront problems head on, take the literal meaning and find the logical answer. Our right hemisphere is reading between the lines and gathering cognitive intel to play a weird mix and match of all the random info that we carry until…BAM, or as it’s more commonly referred to “light bulb.” Without constraints to work within, our brain would never be forced to find the workaround to solve the problem.

Productive Daydreaming. Seems like an oxymoron right? Humans have a tendency to be absent minded, to let the mind wander down rabbit holes of thought. Studies of fMRI’s demonstrate that the brain is incredibly active while in a “neutral state,” thus giving it time to rummage through its internal database and tap into a fountain of memories and information. This relaxed manner of association helps form connections and relationships — a strategy that many innovative companies, such as Google and Intel, actively promote.

Creativity was not meant to be an individual sport. We rely on our social circles and acquaintances to give us a broader scope for making connections and forming novel thoughts. People who have a large group of acquaintances are more likely to innovate than those with a small group of close relationships. Makes sense right? More brains, more interests and more information brings you out of your closed circle. Networking is vital to the success of innovation.

The potential for creativity is inherent in each of us. Creativity is simply the endless search for answers, the refusal to accept that there is no answer and the will to keep plodding through the obvious. This is what Lehrer refers to as the “ability to stick with a problem until it surrenders.” It is skill to be practiced, improved and capitalized.

What methods and rituals do you indulge in when seeking creative inspiration?

Jonah Lehrer’s Talks New Book on Vimeo

 

Growing Up and Getting Social: Advice on Career in Marketing

I began my marketing career in the warm safe and stable arms of traditional media. Through a series of twists and turns I ended up at Everywhere, plum center in the middle of the SOCIAL MEDIA UNIVERSE. This vast and unknown arena has been a catalyst of growth to what had been my traditional education. I went from placing ads and collecting affidavits to the fast paced community of Twitter chats, TweetUps and Blogger Briefings. Which is how I ended up making my Blog Talk Radio Broadcast debut. I was sitting quietly tweeting my own business while Danica and Britton shared their expert advice on Ananda Leeke’s Digital Sisterhood Radio Show, when suddenly I was called upon for my two cents.

Zane Collins, the guest host of the Digital Sisterhood Radio Show asked me what advice I would give to those graduating college and beginning a career in Marketing. I answered quickly that the greatest lesson I have learned is to establish a relationship with every person you meet. Introduce yourself to every speaker, professor and classmate that is on top of their game. Pick their brains, make an impression and collect all the contact information you can. These are the connections and “ins” you will need when trying to get your foot in the door for an interview. It is what will give you the edge over the competition when it comes down to you versus another candidate.
Hindsight is 20/20 and the more I reflected over the advice I’d given the more my nugget of advice grew. I wanted to write a whole book to toss in the backseat of my DeLorean and gun it back to May of 2006. Being a natural born rebel after college I often snubbed my nose at the conventional (albeit true) wisdom that was handed down to me. Had I been able to get something through my thick stubborn brain it would be:
  • Volunteer for things that terrify you. It is only possible to grow when pushed out of your comfort zone. It will help you achieve more than you ever hoped.
  • It is only when you stop caring about what people think that you stop being nervous. It doesn’t happen overnight and it takes a lot of practice, but remind yourself of this everyday and it will help conquer your nerves.
  • Trust your instincts. Following your gut is an easy way to ensure you can live with your decisions.
  • Have humility, it will take you far.
  • Realize that every person you encounter (whether they seem important or not) may one day be a future colleague, boss, client or networking resource. Don’t burn your bridges.

The work landscape today has changed drastically in the five years since I graduated, but my final piece of advice is to be open to evolving. There is an entirely new way to share your message and connect, and that’s through social media. Be open to exploring new platforms, join the conversation that is connecting people all around you. Join a Twitter Chat or listen to a Blog Talk Radio show. You never know, you may be asked to give some guidance!