While many might describe Pinterest as a place for sharing recipes, finding inspiring home décor ideas or planning weddings by pinning bouquets, dresses, cakes and decorations, for me, Pinterest serves up the perfect complement to my fashion cravings.
I confess, once I found all of my favorite brands, I caught the pinning fever! Why wait for the latest issue of Vogue to come in the mail when I can create my own Style, Claws and Wedding boards?
As you might know, Macy’s is one of our clients at Everywhere, and being the fashion-forward social brand, of course they’re active on Pinterest! Macy’s has 32 fabulous boards of magic. From home décor, color trends, historical stills from the Macy’s parades, to summer essentials you can probably find just about anything your heart desires. Macy’s is one of our favorite clients, so I personally live to see pictures from the events we work with like Culinary Council, Brasil and various fashion events. With that said, Macy’s gets a seat as Everywhere’s number one favorite fashion brand on Pinterest!
To celebrate fashion on Pinterest, from the hipster to the chic, here are four more fashion accounts that feed into my Pinning frenzy…
American Apparel: Looking for a taste of the sunshine state and the golden coast? American Apparel is a must-not-miss for those who enjoy the California-based retailers’ editorials. This fashion-forward brand updates 19 boards that range from their newest lines, editorials, pets, their staff and their stores – all the while staying true to their focus on 100% American-made clothing and accessories manufactured and produced in Los Angeles.
Neiman Marcus: Call me obsessed, but the street-style Pinterest Boards of Neiman Marcus, from SXSW to New York Fashion Week 2012, really call out to me. Often times the style of attendees walking the streets and attending events in high fashion are more intriguing than the runway shows themselves, particularly the way show-goers interpret and wear a designer’s collection. Take for example this summer’s neon trend, which has definitely made for much eye ogling on the street. Neiman Marcus pinned this trend with a vengeance during SXSW, taking it from the runway to the streets of Austin and finally to their Pinterest Boards.
Karmaloop: Think Rihanna, meets Madonna, meets Coachella, meets a glow stick party, and I am definitely a fan. Karmaloop Pinterest Boards represent the inspiration behind what they carry on their retail website, not only showing their latest street-wear designs for both women and men, but also highlighting how shoppers should wear their items. In addition to fashion, their boards contain graffiti and art, musical trendsetters, cool hair trends, interior design, and famous icons of the past and present.
Nasty Gal: If you love Karmaloop Pinterest Boards, you will definitely love Nasty Gal’s Boards as well. Nasty Gal uses Pinterest as a tool to engage with consumers on their collections and contests. I recently participated in a contest where I selected a look from Nasty Gal’s latest look book and used this to create my own Pinterest board. Although the cash prize originally motivated me, the contest truly brought out my inner editorial designer.
If you have yet to create a Pinterest account, I highly recommend it. Whether you’re an architecture fanatic, love adorable pets or get a kick out of funny post cards, Pinterest is a diamond mine waiting to be hacked.
For more ideas on inspiration, check out Everywhere’s Pinterest Boards at http://pinterest.com/everywhere/ and/or feel free to take a peek at mine at http://pinterest.com/marleisse/
Happy pinning!
Marleisse! I love this post!! Great examples of retailers who are pinning and making an impression. I also love your boards. Thanks for sharing!
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