Rubbermaid® TakeAlongs Holiday
Client
Rubbermaid®
Campaign Goal
Driving Brand Awareness and Sales
Challenge
In the spirit of holiday magic and timeless gift-giving, Everywhere Agency joined forces with Rubbermaid® to build a thoughtful influencer campaign that highlighted TakeAlongs® holiday containers as a sustainable and memorable gift packaging option. We created a story architecture focused on “spreading the sweetness” and passed the baton to our influencers.
Solution
Everywhere Agency curated 15 of the top DIY and lifestyle influencers to build visually delightful content that would drive the sales of TakeAlongs® holiday containers while building a repurposable collection of hyper-focused and high-caliber imagery. These images would be shared through a combination of blog posts, social media shares and on Pinterest.
Result
The storytelling element of this campaign really resonated with audiences and brought Rubbermaid® to the forefront during the holiday gift-giving season. Through 146 Rubbermaid® sponsored posts, thoughtful accompanying social shares on Instagram and Pinterest, and use of the key Instagram story ‘swipe up’ feature, these 15 influencers collectively generated more than 2,600 clicks to blogs and the Rubbermaid® website, 6.2 million overall impressions, 250 high quality images and an engagement rate of 2.9%!
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