Domain.ME Super Me at #WeAllGrow Summit
Client
Domain.ME
Campaign Goal
Connecting with conference attendees
Challenge
Domain.ME, the unique provider of top-level domains, was eager to boost its brand awareness among the Latina community and sought innovative ways to familiarize this group with its service offerings.
Solution
We joined forces with #WeAllGrow, the premiere conference for Latina entrepreneurs and influencers, to create an integrated conference experience. We assembled a branded, bilingual lounge and offered one-on-one branding sessions with leading television personality and Latina entrepreneur, Gaby Natale. Gaby established her Domain.ME ambassadorship at the opening keynote of the conference and continued to drive home the message through social shares on her well-populated channels.
Result
During the conference, we generated 2.5 million impressions. However, shortly after executing this campaign, we received even greater news about our success – we were awarded a 2015 PRSA Phoenix Award and recognized as a finalist at the 2016 AMY Awards.
Other Case Studies
40.2 Million Impressions
35 Influencers
175 Images
8 Influencers
45K Engagements
134% ROI
317M Impressions
773% Growth in Twitter Followers
Highest Viewership in Network History
Quality Rated - Social Strategy
75% Twitter Following Growth 198% Instagram Following Growth 100+ Pieces of Influencer Content Previous Next Challenge It’s no secret that quality early childhood education has
30.7M Impressions
178 Social Posts
