CHALLENGE: Every season Everywhere is tasked with promoting and socially activating events and campaigns for Macy’s Special Events group. We execute social local marketing by way of influencers and social ad buys to ensure each campaign receives maximum exposure, brings consumers to the events, puts products in customers’ hands, and allows potential shoppers to interact with guest celebrities.

SOLUTION: We select Everywhere Society influencers located in specific Macy’s store locations to socially promote, attend and write blog posts promoting Macy’s events. We empower the influencers to provide live coverage of the events on social media creating major FOMO (“Fear of Missing Out”) among their fans and followers. We also give them precise SEO language in order to secure valuable online searchability.

RESULT: We have sustained a successful relationship with Macy’s Special Events since 2010. On average, our social event marketing efforts double overall attendance. In Spring 2016, we amplified more than 85 in-store events for Macy’s and garnered 149.7+ million impressions from over 3,385 social shares and more than 200 blog posts.

Challenge: When Cox Communications published their survey results on teens, tweens, their digital use and how little their parents know about it, they sought out Everywhere Agency to get influencers talking and boost brand awareness.

Solution: We launched a social media awareness campaign that consisted of a livestream with famed TV personality John Walsh and social media correspondent Leticia Barr, aka Tech Savvy Mama. The livestream was amplified with a Twitter chat to create real-time conversations between Cox Communications and parents around the country. The event was hosted at the National Press Club in Washington, D.C., and attended by 20 of our local D.C. bloggers who pre-promoted the event with posts on their blogs and social channels.

Result: We used the hashtag #CoxTakeCharge, which garnered more than 5.2 million impressions over the course of that night. Overall, the campaign resulted in 17 million impressions.

Challenge: Every year when spring rolls around, parents open their kids’ drawers to find that the clothes that fit last year no longer do! In order to capitalize on this pivotal shopping time for parents of toddlers, Everywhere Agency created a campaign driven by user generated content to increase brand awareness for OshKosh while showcasing the latest OshKosh styles and a coupon code specific to the campaign, which allowed us to track the ROI of our efforts.

Solution: We secured 75 bloggers to promote the coupon code, host a giveaway on their page, and share their best advice for spring break planning and packing. All posts were anchored by professional-looking photography featuring their children wearing their favorite OshKosh styles and were shared socially using #BreakForSpring.

Result: The #BreakForSpring campaign was responsible for an 8,000% return in sales on their initial marketing investment. It also generated 42+ million impressions with 75 blog posts, more than 525 photos of stylish OshKosh kids, 740+ social posts, and more than 15,000 interactions.

Challenge: Domain.ME, the unique provider of top-level domains, was interest in raising its brand awareness among the Latina community and sought innovative ways to familiarize this exclusive group with its service offerings.

Solution: We joined forces with #WeAllGrow, the premiere conference for Latina entrepreneurs and bloggers, to create an integrated conference experience. We assembled a branded, bilingual lounge with one-on-one branding sessions with leading television personality and Latina entrepreneur, Gaby Natale. Gaby established her Domain.ME ambassadorship at the opening keynote of the conference and continued to drive home the message through social shares on her well-populated channels.

Results: During the conference, we generated 2.5 million impressions. However, shortly after executing this campaign, we received even greater news about our success – we were awarded a 2015 PRSA Phoenix Award and recognized as a finalist at the 2016 AMY Awards.

Challenge: The 100 Good Deeds Bracelet is both a fashion statement and cause worth supporting in that it employs vulnerable women around the globe. The brand wanted to increase sales and awareness of the bracelet between the period of Christmas and New Year’s, a period of time during which when online sales greatly decline.

Solution: Everywhere implemented a social media campaign using the hashtag #DeedADay to tie in the overall “good deeds” concept behind the bracelet and create a shareable message. We joined forces with the top eight blogging networks and partnered with the popular Twitter chat, #GNO, to spread the word about #DeedADay. Rosie O’Donnell surprised us with an unprompted appearance, sharing her support and pictures of herself wearing the bracelet. At that point, #DeedADay was trending nationally.

Results: Through our combined efforts, we secured nearly 90 blog posts and thousands of social shares. The campaign garnered 53 million impressions from social channels and blog posts. The bracelets sold out, and we received a WOMMY Award for the campaign.

Challenge: Cardlytics collects purchasing data for over 120 million bank accounts and works with 1,500 different banking institutions. Despite this huge footprint, brand recognition was lacking. They enlisted Everywhere Agency to increase awareness and educate their current and potential customers on member banks’ cash back programs.

Solution: Our strategy was to activate high-level travel and DIY influencers who were existing users of Cardlytics-backed rewards programs in order to walk their audience through the registration process and share tips for how to best utilize their rewards for the biggest return.

Result: Through these real stories we were able to not only educate consumers about rewards programs but also gain brand awareness for Cardlytics partner affiliates. This campaign completed with 30.7 million impressions, 24 SEO rich blog posts, and 178 social media posts.

Challenge: The Advanstar Automotive Group along with their Powersports division engaged Everywhere to bring them into social media. Their social media presence was spotty at best and we had a stated goal to use these platforms to increase subscriptions to their publications and attendance at their events.

Solution: Everywhere developed a social media strategy and outlined goals for each of Advanstar’s Automotive and Powersports divisions. We traveled from coast-to-coast to train the Auto and Powersports teams in social media best practices so content could be produced and shared by the internal team in-house without the big expenditure of using an outside agency.

Result: Advanstar was able to credit social media with an 18% increase in subscriptions, which far exceeded our year one goal of a 10% increase. We were so successful that Everywhere was subsequently hired to take on the social media channels of their entire B2B fashion division of Advanstar and their series of leading trade shows, which service the $1+ trillion dollar a year fashion industry globally.