It’s 2015 and I still get asked that dreaded question posed to nearly every social media marketer. That question is, “Can you make this go viral?” My answer is always the same, “You can’t make something go viral any more than you can make a toddler eat spinach.” I always stress to think “shareable” instead […]

Anyone who hasn’t been living under a rock this past month has heard about Meerkat and Periscope, a competitor created by Twitter. As the “breakout app” of SXSW being used by Mashable’s Pete Cashmore on a selfie stick walking around Austin and Julia Louis Dreyfus during her VEEP panel, Meerkat was hard to ignore. Now […]

I traveled to SXSW 2015 with my client Domain.ME. Their expectations? Party like a rock star, celebrate #MeDay and lounge (when I say lounge, SXSW style, this means visiting lots of brand lounges. The PayPal lounge was my personal favorite). Sound like a cushy gig? Actually, it was exhausting. It’s taken me a full week to recover […]

Hey I’m Kelley McLees and as the newest member of the team, I’m joining the upstanding, if not embarrassing tradition of penning a blog post where I share 10 ridiculous facts about me! As a recovering journalist, I’m honestly more comfortable reporting on other people, not writing about me, so this is a stretch. But […]

Our client, domain .ME (they’re the folks who sell the unique URL ending dot.ME aka about.me or rooms.me), just came out with a survey drawing the correlation between professional success and having a strong brand presence online. This rang true for me because my own digital presence has helped me find multiple jobs, make a […]

Hello Everywhere World! Pleased to meet ya – I’m Lynzee Jablonka! It is with a very happy heart that I can introduce myself to you as the newest Digital Account Manager for Everywhere Agency. Bringing B2B and B2C experience, I will be focusing my efforts on the Macy’s Events campaigns—specifically on blogging initiatives. I have […]

In 1992, Mary Fisher stood up at the Republican National Convention looking very much like the daughter of a prominent Republican family (which she was), and announced on national TV that she had AIDS. It was a hugely shocking moment for the crowd and for most of America. In 1992, the very word AIDS was […]

When I first scored my internship at Everywhere, I assumed there was no way I could combine my journalistic abilities and the skills needed at a social media marketing firm. Without a doubt, I was mistaken. For one, things are different here at Everywhere, you’re encouraged to share knowledge of your own while simultaneously absorbing […]

My husband and I used to pride ourselves on our Christmas cards. There was the cleverly art directed “Jack in the Box” one, where we forced my two-year-old son, Jack, into a box and bribed his two sisters with candy to adorn him as his jesters. There was the one from the year we spent […]

One of the benefits of being a social media intern at a place like Everywhere is that instead of being sent out to get the coffee, they send you out to conferences like SouthWiRED. SouthWiRED is the largest digital conference in the Southeast featuring panels and presentations from the top innovators in the country and […]

Some PR agencies we’ve worked with have expressed apprehension when it comes to bloggers or digital influencers interacting with a celebrity at their event, but we know that having influencers at these types of events is crucial for successful Social Local (SoLo) campaigns. Not only must you work with influencers, but you also need to […]

I‘ve been fortunate to have great mentors in my life, during my internship days and beyond. I have always been a go-getter, someone who fought to advance his career; I quickly learned that I was capable of taking on anything in front of me. #HustleAndGrit My mentors seeing this in me helped me flourish and […]

You’d have to have been living under a rock to have missed the ALS ice bucket challenge that’s swept the web. A few months before the ALS challenge, women were posting photos of their bare faces, free of make-up and hashtagging #NoMakeUpSelfie. Believe it or not, these efforts weren’t even planned by non-profits. But, with […]

There’s a special place in heaven for women who launch blogging conferences. On the one hand, it seems easy as pie – pull together a group of super social women who love to blog, invite them for a weekend at a swanky hotel. Realistically, there’s so much more that goes into it – you have […]

Having launched my career at Cartoon Network, I’m pretty familiar with the in’s and out’s of kids marketing. What’s really interesting to me is how kids are beginning to be marketed to on social media. The minimum age that Facebook says kids can join is 13, but the truth is that kids at the age […]