Once upon a time, here at Everywhere Agency, before there were influencer networks, we had a giant Excel spreadsheet with the names of hundreds of bloggers from near and far who published on platforms like Blogger and Typepad. We were a social media marketing agency who used these “mommy bloggers” to post and increase the […]
If you’re in the influencer world, you know that a blogging conference is a great way to get connected – whether it be with brands or other influencers. Maybe you’ve never been to one but you want to and now you’re ready to take the plunge. Don’t worry – everyone starts out a newbie […]
I feel the need to demystify something about the process of choosing influencers for client campaigns. It may surprise you, but at Everywhere, we do not crowd around a conference table, look at the slate of applicants and pick our personal favorites. We all had our fair share of suffering on behalf of the “populars” […]
It’s no secret that we love our Everywhere Society members – and as a way to showcase some of our Society superstars, we’re bringing back the Society Spotlight on our blog. This month we are featuring Jewel Figueras of Jewel’s Fab Life. Jewel is a beacon in the blogger community, and you’d be hard pressed […]
Do you remember going to camp over summer and then keeping in touch with your new friends via snail mail? I would sit and wait for the mail to come to see what my friends from across the country were up to. It was the start of my career in influencer marketing, and I had […]
At our agency, we’ve been in the blogger relations business since we opened our doors six years ago. We live, breathe and drink influencer marketing, but I’m still uneasy with the notion of building a manual for “how to reach out to bloggers.” Not because I think we have some secret formula when it comes […]
