We predict that 2016 is going to be “the year” for influencer marketing campaigns. After all, nearly one in four marketers rate influencer marketing as the fastest-growing online customer-acquisition method, and nearly 60 percent of marketers are planning on increasing their spend in this area (AdWeek, 2015). It seems that everywhere you look online, there’s another […]
Hosting Twitter Chats is an incredibly successful way to engage a large audience and present your brand as a thought leader in the industry. Twitter chats are best used as conversations around a certain idea or topic with a unique hashtag. Coupled with an influencer marketing campaign, chats can seriously deliver on the ROI factor. […]
Do you remember going to camp over summer and then keeping in touch with your new friends via snail mail? I would sit and wait for the mail to come to see what my friends from across the country were up to. It was the start of my career in influencer marketing, and I had […]
At our agency, we’ve been in the blogger relations business since we opened our doors six years ago. We live, breathe and drink influencer marketing, but I’m still uneasy with the notion of building a manual for “how to reach out to bloggers.” Not because I think we have some secret formula when it comes […]
I recently attended an event hosted by the media entity, Little Pink Book, focused on empowering women in the workplace. It was filled with accomplished women who had both beauty, and brains. Everywhere was a sponsor of the event and tasked with activating social media. We created “Little Pink Book” branded socially shareable signs […]
The Adventures of Going to Mom 2.0 A Mom 2.0 Summit Recap It happens once a year – Moms from all over the nation congregate in one place and talk all things women empowerment and advancement. It’s Mom 2.0. This conference brings 600+ moms together who boast more than just motherhood on their resumes; […]
Hey I’m Kelley McLees and as the newest member of the team, I’m joining the upstanding, if not embarrassing tradition of penning a blog post where I share 10 ridiculous facts about me! As a recovering journalist, I’m honestly more comfortable reporting on other people, not writing about me, so this is a stretch. But […]
