I am a PRSA Georgia Chapter Forty Under 40 honoree. Reading my name listed next to so many amazing, accomplished people in this industry gave me the chance to reflect on why this matters so much to me and the road I took to get here.
Category: Blog
5 Ways to Advance Your Career in PR
Everywhere Agency’s veep, Kelly Dye, has been awarded amongst PRSA Georgia’s “Forty Under 40” honorees of 2020. Here she shares insights into how she’s advanced her career and advice on what it takes to propel yourself professionally. Hint: you’ve got to get s**t done.
PIVOT! How technology and strong influencer relationships guarantee brand safety during tight timelines.
While there has been so much unsurety throughout this year, we’ve been able to count on spectacularly strong partnerships. See how we were able leverage our partnerships to launch an influencer campaign in the height of the earliest COVID-19 pandemic hysteria and pull it off in just 72 hours.
The Garnish - May 2020
Day 756 of quarantine…does anyone else feel like they’re stuck in Groundhog Day but without the hilarity of Bill Murray? If the days are bound to repeat let’s at least throw some good news into the mix. From Instagram stickers to nonprofit virtual events — here’s our roundup of social goodness in social media this week.
How Brands are Implementing TikTok During the COVID-19 Crisis
What immediately comes to mind when you think of TikTok? Dances, memes, challenges, and music, of course! All the things we love about TikTok have kept us connected as we’ve adjusted to the new norm of social distancing, and smart brands have found innovative ways to use the popular platform to reach consumers.
IRL to Virtual: 5 Benefits of Turning Your Nonprofit Event into a Virtual Success
Nonprofits need support now more than ever and so many of these organizations rely on their annual galas as vital fundraisers. In the spirit of “the show must go on,” the YWCA of greater Atlanta partnered with Everywhere to take their annual gala virtual. Here are the benefits we learned along the way.
COVID-19 + Influencers: How Creators are Responding to the Crisis
It’s been over a month since COVID-19 brought the world to a standstill. People and businesses around the globe are asking themselves: when life does go back to normal, what will “normal” look like? We asked our influencer community how they have been affected by the virus. You may find their response surprising.
Coronavirus and Your Brand - When and How to Use Influencer Marketing
Is influencer marketing the right tactic for your brand right now? See how brands are activating influencers in this time of pandemic pandemonium to help stop misinformation and provide resources for staying safe.
The Garnish: April 2020
Social media is the world’s focal point for connection right now. Here are our findings on the social goodness influencer marketing is bringing to the table during these strange and uncertain times.
Benefits of Working with an Influencer Marketing Agency
Influencers are a relatable, real world voice you can use to build your brand’s presence. But it’s important to do it the right way. Enter: influencer marketing agencies. Here are the benefits of having an agency partner for your influencer marketing efforts.