About Danica Kombol
Danica has more than 20+ years experience in communications including a background as a television producer and marketing/public relation’s executive. Danica Kombol is founder and President at Everywhere specializing in social media strategic planning, crisis management, executive counsel and blogger relations.
She began her career at the Children’s Television Workshop involved in the international versions of Sesame Street and went on to become a successful television producer working on Saturday Night Live, Kids in the Hall and VH1. Danica moved to Atlanta to begin her marketing career working with firms Ketchum, Babbit and Reiman and BrightHouse.
Danica is a featured public speaker, expert social media panelist and keynote at industry conferences across the nation, including Digital Atlanta, PR Newswire’s Social Communications Forum, SoCon12 and Media Bistro, among others.
Entries by Danica Kombol
Influencer Marketing: It’s the Real Thing
August 24, 2017 /0 Comments/in Blog, Content Marketing /by Danica KombolCoca-Cola came out with their iconic “It’s the Real Thing” commercial in 1971. With the country overwhelmed by Vietnam, the Manson Murders, and the Watergate scandal – the ad seemed to announce a world where real people of all ages and races, “live together in perfect harmony.” It was only fitting that the final episode […]
The Perfect Social Media Community Manager
August 17, 2017 /0 Comments/in Blog /by Danica KombolA great community manager is essential in establishing or maintaining your social presence. At Everywhere Agency, we manage many differing and far-reaching accounts for brands, not to mention our own social media channels. Eight years into this business, and I’m still stunned when I hear people say, “Geez, if only we could find an intern […]
Best Ever Blogging Conferences
August 10, 2017 /3 Comments/in Blog, Influencer Marketing /by Danica KombolAny brand marketer who wants to better understand the world of influencers will hugely benefit from going to blogging conferences. It’s one thing to pore over blogs and follow the accounts of top influencers – it’s an entirely different thing to meet the people behind the blog, Facebook, Instagram or Snapchat account. Me? I’m a […]
The Guide to Getting a Handle on Tagging like Anthony Scaramucci
July 31, 2017 /0 Comments/in Featured, News, Social Media, Social Media Best Practices, Twitter, Uncategorized /by Danica KombolI’ve been doing social media trainings for brands, C-suite types and celebrities since I opened the doors of Everywhere Agency back in 2009. The rules of Twitter always confuse the novices. I go through an elaborate spiel in explaining what “tagging” on Twitter is. It goes like this: “Okay so there’s this thing on Twitter […]
4 Ways to Rock a Blogging Conference
May 22, 2017 /1 Comment/in Blog, Influencer Marketing, Social Media, Society /by Danica KombolIf you’re in the influencer world, you know that a blogging conference is a great way to get connected – whether it be with brands or other influencers. Maybe you’ve never been to one but you want to and now you’re ready to take the plunge. Don’t worry – everyone starts out a newbie […]
Five Snapchatters Brands Should Work With and Why
April 14, 2017 /0 Comments/in Blog, Social Media /by Danica KombolTrend Forecast from SXSW
March 16, 2017 /1 Comment/in Blog /by Danica KombolDoes anyone really go to SXSW in this day and age to spot the trends? Nah, gone is the era when a Twitter emerges as the new kid on the blog at this festival. In 2015, some folks tried to make Meerkat the “it girl” of SXSW, and where is Meerkat today? SXSW is mostly […]
5 Tips For Surviving SXSW
March 10, 2017 /0 Comments/in Blog, SXSW /by Danica KombolI’ve lost count of how many times I’ve attended SXSW. It’s a dizzying number primarily because SXSW is a dizzying experience. I do remember my first trip being ultra-concerned with what to wear. It poured down rain, and it turned out, the only thing I needed to worry about was a rain poncho. I used […]
Choosing Influencers for Client Campaigns
January 18, 2017 /4 Comments/in Featured, Influencer Marketing, Social Media Best Practices, Society /by Danica KombolI feel the need to demystify something about the process of choosing influencers for client campaigns. It may surprise you, but at Everywhere, we do not crowd around a conference table, look at the slate of applicants and pick our personal favorites. We all had our fair share of suffering on behalf of the “populars” […]
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